Reinventing the Life of a Poet in the Modern World

Category: Whole Life of the Poet (Page 11 of 18)

The Los Angles Times Book Festival

Poetry1panelIt’s been exactly six years since I’ve been to the Los Angeles Times Festival of Books. Since that time the festival has moved from the UCLA campus to USC. It's always had a reputation for being the biggest book festival in the country and I’ve always found its free lectures and panels highly stimulating and enjoyable. This year, however, the turnout seemed low. This could have been because the comparatively-massive AWP conference was just in town weeks earlier, (my friend Coolia tells me it was much more poet friendly, if not outright revering) or it could have been the unusually drizzly LA weather.

The last conference I attended was in 2010 and was memorable for two reasons. First, I had just purchased my first smart phone and when I forgot to bring paper to the lectures I was happily able to take notes on the iPhone. How fun! Secondly, I experienced my first carpel tunnel attack the following days. Was it all that iPhone typing? Was I carrying around too many heavy books in my big backpack? Was it just bad timing? Who knows but so severe and depressing was the situation and resulting psychological connection, I never looked at those note files again until I returned to the festival last month, six years later.

Actually, the LA Book festival has always felt transformative for me. One panelist there, in fact, convinced me I could learn Smashwords and self-publish certain projects.

This year I immediately walked over to the what I call the poetry pit, (formerly I called it the poetry nook at UCLA) where Ron Kortege was reading to a tiny, tiny crowd (see pic above). There seemed to be even fewer chairs than I remembered at UCLA. And it definitely took more effort to get down into the pit than it did into the nook, (which was near a major thoroughfare).  Jorie Graham was scheduled to read next but she was sick and bailed so the pit organizers decided to read her poems during her set. I didn’t stick around for that. I can read aloud my own Jorie Graham poems.

I toured the poetry tents nearby and bought some books at a haiku tent. I learned about the group Haiku North America  who will be having their 13th conference in Santa Fe in 2017. A tiny flyer advertised presentations, readings, workshops, demos, art and music for the Sept 13-17 dates at the Hotel Santa Fe. The flyer advertised their website but it has absolutely no information about the conference yet there. I also bought a Poet t-shirt from the Get Lit tent, a teen literacy group sponsored that day by the LA teen slam team. This is their tag line: "Find your voice. Discover your poem. Claim your life."

Bf2Next I went to my first panel discussion, a “Conversation with US Poet Laureate Juan-Felipe Herrera.” Herrera told long, drawn out stories. He talked a bit about his family history, anthropology, cultural social spaces in California then and now, and he spoke charmingly about how he uses hotel note paper to write his poems, almost he said like the hotel pads are kind of press imprints. He talked about putting your self into motion. People asked him what the U.S. Poet Laureate job description entailed and he talked about his House of Colors all-language project and his Washington, D.C. office overlooking the White House. People asked him about stereotypes regarding California writers, (which are plenty but he demurred) and unlike Billy Collins, Herrera's attitude was not that there are too many poets. Herrera  insisted there is a lot of room in everything.  And he said, “Things are only impossible 60% not 100%. Forty percent is possible." He did the Iowa MFA program at 40.

Next up was "The Sacred and the Profane in 21st Century Poetry." Carol Muske-Dukes led the discussion. I’ve seen a few times at book fest. I really like her essays and non-fiction and I just bought a book of her poems at the festival. I loved her book about her husband. But she can be annoying in a panel because she always kvetches about the title of the panel and how meaningless and constraining it is. This time the technology of the mic kept confounding her and she seemed irritated more than amused by it. Finally, another equally annoyed audience member yelled for her to just “hold it” and thankfully that fixed the issue.
 
CmdpanelHarryette Mullin filled in for the sickiepoo Jorie Graham and was generous and illuminating.  Instead of reading her own poems on the topic, (the sacred and the profane), she read "The Pope's Penis" by Sharon Olds and “Crazy Jane Talks with the Bishop” by William Butler Yeats.

Ron Koertge was also on the panel. I’m normally a fan of Koertege and I love the poem "Guide to Refreshing Sleep." But he turned every question around to himself in a somewhat suffocating way. This was jarring when juxtaposed against Mullen self-effacement. I experienced my typical disappoint when I see poets in person that I’m a fan of. This happened with Stephen Dobyns who I saw read grumpily at Sarah Lawrence College and Albert Goldbarth who was on an LA Bookfest years ago and refused to talk craft. Why attend a craft panel then? Anyway, I still read and like those poets. I just wont go see them read again (or see them participate in craft panels).

Dana Gioa was the fourth panel member. So here’s the reverse phenomenon going on. I read Gioa’s essays and am consistently irritated by them but then I always end up liking him better in person. This time I decided his facial expressions remind me of actor George Segal. Anywa, I just took a class in New Mexico art history and learned all about bultos and santos, little carved saints Catholic woodcarvers in New Mexico created in the 17th century for local missions. Gioia talked about his Mexican heritage, (did he say Hispanic? I can’t remember), and read a santos poem. “The Angel with the Broken Wing" which was published in Poetry magazine.

As you can see I took very bad photos with my camera phone. I was amazed at how brazen I had become in six years to even take bad photos.

The panel started with pretentious paper shuffling from the poets, something that fiction panels never do. “We are all doing stuff of import!” They discussed the role of religion in poetry and when and where they might have used something sacred or profane. Carol Muske-Dukes asked, “Is all art in a way religion? Do the sacred and profane come together in poetry?” Ron talked almost exclusively about this own childhood. Dana talked big picture stuff about all of our metaphysical longings, the material versus the divine, and about how people are leaving behind spiritual codes but are still feeling a spiritual hunger.  And I can’t help but explicate everything he says in order to determine where the coded politics is bleeding through. He claimed anthropologists have yet to find a culture without poetry. I asked my anthropologist husband about this and he said this sounded like an overstatement and was probably not true. I added that since you can’t really control the definition of what poetry even means, we’ll never be able to verify or disprove such a statement. Dana and Carol Muske-Dukes argued about whether W. H. Auden was religious.

RossLate in the day Ross Gay gave a reading in the poetry pit and it was lovely and amazing. Smile: check. Working the audience: check. Wearing a Poetry t-shirt similar to the one I just bought: check. Captivating reading: check. He didn’t do a “performance” reading per se. He read. But he read really well. I still haven’t finished his book which I bought on my eReader so I couldn’t get it autographed. Bummers.

The next day I attended “Poetry and the Arts: The Influences of Music, Cinema, and the Visual Arts in Contemporary Poetry.” Hands down, the best LA book fest poetry panel I’ve ever been too. And note to Carol Muske-Dukes, the poets on the panel embraced their topic.

David St. John was funny and said he liked listening to performances, seeing artworks, and was able to make profound connections mostly through film influences. He said he found his voice by watching films.

Elena Karina Byrne’s parents were artists and she was raised on contemporary and conceptual art and these were her early, primitive experiences. Her father was a famous figure drawing teacher to Disney animators. She said all art is a dialogue with the world, the self and history. She quoted Magritte to say "art is a dream for waking minds" and Mark Doty who said "you can cause time to open by looking."  She said Mark Strand began as a painter from Yale.

Ralph Angel was an enjoy-the-moment, slow talking guy, wholly present but almost boring he took so long to get to a point. He read a poem by Agnes Martin, a painter I've been studying in my New Mexico art history class. I didn't know she wrote poems but she did, sometimes about her paintings. He referenced John Coltrane a few times and said he was inspired by essays, novels, a walk, film, music…."so many guides."

ArtpoetrypanelFiona Sze-Lorrain was a very interesting Chinese French author/poet/harpist also on the panel. She said that no art exists separately. She said she started with notes before words and appreciated music’s precise syntax and tempo changes. She liked working with an instrument bigger than herself. She talked about the shape of her breath and architecture. Musically she liked Bach, Debussy, Beethoven, and Joni Mitchell. She said poems fail when they start to describe painting, they become autobiographical. Then I wondered if she said Joan Mitchell or Joni Mitchell. Both were painters. She also plays the zither – a rare Chinese instrument, and I was reminded of my favorite Billy Collins poem, Serenade.

At this panel I noticed many more differences between fiction writers and poets. Poets don’t go to each others’ panels like fiction writers do. Does that say something about the poet character? Poets also don’t talk as casually before their panels. There was no talking together before this one and two of them were even friends. Very few people attended these poetry panels, sadly. Someday I hope to compare these panels to AWP poetry panels.

Some notes form the fiction panels I aggended:

MattMy friend and fest-mate had a crush Crush on the new fiction writer Matt Sumell (see pic right) and he did have a charming New York vibe going on. He also looks and talks like Jon Stewart. In this panel the writers talked about unlikable characters, mostly defining what they are. Sumell said "Bad choices make good stories."

In another panel on Creative Storytelling, Tony-winning playwright Sarah Ruhl talked about how plays have shapes that emerge two-thirds of the way into writing them, sometimes real geometric shapes. They don’t always follow the Aristotle arc she said. She also noted that our culture is obsessed with originality to its detriment. John Scaret Young said “Don’t tie up everything” and Mark Haskel Smith said it’s "all about energy so don’t edit as you go."

In the panel Writing the Writer, two writers admitted they were afraid to show the writing samples of accomplished, brilliant characters who were writers, as if they couldn’t live up to their descriptions of the talent. Someone said they wrote about writers because they wanted to explore the life they didn’t have. Another said he wanted to write about someone like himself. Paul Kolsby said to learn how to get out of your own way.

Another thing I noticed this trip: to be a panelist it seems you need to be peddling a recent book. This kind of made the whole thing feel like a publicity event more than an educational one.

  

Another Poet in the Family

FireflySo it turns out my maternal grandmother’s aunt was also a poet. I found another distant relative poet on my father's side and blogged about it a few years ago in these posts:

Marylu Terral Jeans
My Poet Ancestor's Miracle Poem

I found out my grandmother's aunt was not only a writer, but she played a crucial role in my grandmother’s life, giving her a place to live after she ran away to put herself and her sister through college. My grandmother's Iowa farmer dad was literally going to keep her from going to school. But my grandmother had spunk and put herself through college in the 1920s! Amazing. Anyway, the aunt who helped her lived in Washington state and she was a writer.

Anyway, I reconstructed a poem erle Kulow Sherrill composed that was printed in her mother's obituary. It's a good, albeit depressing little ballad.

The Failure
by Merle Kulow Sherrill

Although I ever did my best,
My best was far form good.
Although I failed to reach the goal
I did the best I could.

Long days I toiled 'neath the burning suns
With hand that knew no skill. 
Although I strove with might and main,
The place I could not fill,

I longed to write some kindly thought
To cheer my fellow men,
Alas, the words I could not form
Beneath my faltering pen.

I fain would sing a joyous song
To brighten land and sea,
But I alone in all the world
Have heard the melody.

I sought to paint a picture bold
To stem the world's mad rush,
The colors somehow failed to blend
Beneath my faulty brush.

And when there comes the long dark night
That ends my futile day,
And when I stand before the throne
What will the Master say?

Perhaps He'll turn His grieving face
And say "You must depart,"
Or, will He take me to His breast
With understanding heart?

Somehow, I feel He'll say to me,
"You did but little good,
But enter through the Fates of Peace,
You did the best you could."

Also found at: http://www.poetryexplorer.net/poem.php?id=10126803

Despite mostly searching in vain for more information about my mother’s great aunt, we did find some sheet music authored by her, called “Firefly” by Merle Kulow Sherril from Harold Week’s Publisher out of Tacoma, Washington. The cover boasts a  possibly northeastern American Indian woman replete with headband and feather, teepees and pine trees in the background, holding her arm out to the name beyond the border of the picture. There are indecipherable pencil notes written on each page.

Firefly
by Merle Kulow Sherrill

The night winds wing of my lost Firefly.
Sad is the strain of their lullaby.

Birds softly chant in their quiet flight
And call her name in the silent night.

Firefly sleeps at the end of the trail
Under the glow of the starlight pale.

Under the glow of the soft moon light,
Firefly sleeps. My Firefly sleeps.

Shell run no more in the dewy morn,
Nor answer gaily the hunter’s horn.

She’ll sing no more through the golden noon,
Nor dance again ‘neath the harvest moon.

Firefly sleeps at the end of the trail,
Under the glow of the starlight pale.

Under the glow of the soft moon light,
Firefly sleeps. My Firefly sleeps.

Her face I see in each sparkling rill.
Her laughter sounds from hill to hill,

I call her name by the lonely shore,
But Firefly comes to my side no more.

Firefly sleeps at the end of the trail,
Under the glow of the starlight pale.

Under the glow of the soft moon light,
Firefly sleeps. My Firefly sleeps.

I can’t read music so I’m mapping the lines in my head to the song Sleazy by Kesha and/or the Ben Folds cover version.

Could this be a literal poem about a firefly? Why is Firefly always capitalized. Is the lightning bug symbolic for something else, a love story maybe? Where did she go, this female flight of light? So many questions.

  

National Poetry Month 2016 Is In Swing

2016-poster2 National Poetry Month 2016 is off to a busy start. To the left see this year's Academy of American Poet's poster. I wasn't crazy about it so I didn't purchase one. But you can purchase all their yearly posters.

I'm participating in NaPoWriMo again this year on Hello Poetry but I'll be doing the daily prompts for the first time. My over-arching add-on is that all the poems should be about this year's election cycle. I'm calling it 30 Poems About the Same Thing. It's been challenging to be balanced and take a larger-than-partisan view.

Bustle Magazine just posted a good list of 9 ways to add more poetry into your life. The Academy of American poets also posted their 30 ways to celebrate list (including some good essay links).Great

Julie Wiskirchen also came across this great poetry website while attending BinderCon last month in Los Angeles http://poetryhasvalue.com/, a site which tracks markets that pay for poetry.

Don't forget that National Poetry Month has a capstone holiday on April 28 which is Great Poetry Reading Day. Some sites that detail the holiday:

To clarify, this is not Crappy Poetry Reading Day so make sure to find something Tony the Tiger would be proud to read.

How to Become Well-Rounded Poet

FoodHere's an idea: the way to becoming a well-rounded poet is similar to the way to becoming a well-rounded person. And spring is the perfect season to broaden your horizons.

In the movie about the collaboration between W. S. Gilbert and Sir Arthur Sullivan, Topsy Turvey, Gilbert is accused of being in a rut, writing the same ole story over and over and his composer Sullivan just doesn’t want to do it anymore. Meanwhile, Gilbert's wife goads him into attending the local Japanese Expo where he witnesses a new culture for the first time. One of the great, great scenes in the movie is a closeup of Gilbert as this new cultural information translates into a novel idea for him. Literally, Gilbert enacts the moment when a new thought appears like a sparkle in his eye. Jim Broadbent plays Gilbert and gives an amazing performance of this experience. Their musical The Mikado is the result of this inspiration.

Spring is the time for new input opportunities for your eyes, ears and smells!

  • Go to see new art exhibits at local museums and galleries.
  • Rent art documentaries from your local library.
  • Take an online class on a composer or find music documentaries from your local library.
  • Find out when your nearest city is having their Restaurant Week and price fix on fine dining for a fraction of the cost. Search Google for "Restaurant Week" and your city name.
  • Go see the Oscar Shorts at your local theater or online.  Oscar shorts are the short films nominated for Oscars in the categories of live action, animation and documentary. They tend to be very poem like in their constraints of length and storytelling.

Often art-changing inspiration can be found by taking a chance on something completely new.

  

Food for Writerly Thoughts 2015

Chuck-jonesFor the past few months for work I’ve been reading the Bo Sacks newsletters on marketing and publishing issues. Here’s a sample of one of Bo Sack's pieces

He posts a plethora of good quotes that apply to writers and thinking. Here are my many favorites so far:

Living a Life

"My fate cannot be mastered; it can only be collaborated with and thereby, to some extent, directed. Nor am I the captain of my soul; I am only its noisiest passenger." Aldous Huxley

"The saddest aspect of life right now is that science gathers knowledge faster than society gathers wisdom." Isaac Asimov

"If you believe the doctors, nothing is wholesome; if you believe the theologians, nothing is innocent; if you believe the military, nothing is safe." Lord Salisbury

Thinking Better

"The wise man doesn't give the right answers, he poses the right questions." Claude Levi-Strauss

"It's not what you look at that matters, it's what you see." Henry David Thoreau

"Anyone can negatively criticize – it is the cheapest of all comment because it requires not a modicum of the effort that suggestion requires." Chuck Jones

"The golden age is before us, not behind us." William Shakespeare

"I have always thought the actions of men the best interpreters of their thoughts." John Locke

"The greatest deception men suffer is from their own opinions." Leonardo da Vinci

An interviewer once asked Ursula K. Le Guin advice for writers, and she replied: "I am going to be rather hard-nosed and say that if you have to find devices to coax yourself to stay focused on writing, perhaps you should not be writing what you're writing. And if this lack of motivation is a constant problem, perhaps writing is not your forte. I mean, what is the problem? If writing bores you, that is pretty fatal. If that is not the case, but you find that it is hard going and it just doesn't flow, well, what did you expect? It is work; art is work."

The final one is a quote from James Taylor on a recent Oprah’s Master Class episode: “Those days the amount of time to consider, experiment without distraction was a lot longer. It’s very easy today to be distracted. You actually have to really defend your time in order to have a long thought.”

Reach

"Fiction is the truth inside the lie." Stephen King

"A good teacher, like a good entertainer first must hold his audience's attention, then he can teach his lesson." John Henrik Clarke

"If you're riding ahead of the herd, take a look back every now and then to make sure it's still there." Old West Proverb

Bearing the Business

"The reading of all good books is like a conversation with the finest minds of past centuries." Rene Descartes
("The reading of all good books on any substrate is like a conversation with the finest minds of past centuries." BoSacks Corollary) 

"A rejection is nothing more than a necessary step in the pursuit of success." Bo Bennett

"It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things." Leonardo da Vinci

"You have to learn the rules of the game. And then you have to play better than anyone else." Albert Einstein

"It is change, continuing change, inevitable change, that is the dominant factor in society today. No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it will be." Isaac Asimov

"Success is not final, failure is not fatal: it is the courage to continue that counts." Winston Churchill

"The only good luck many great men ever had was being born with the ability and determination to overcome bad luck." Channing Pollock

"Sometimes life hits you in the head with a brick. Don't lose faith." Steve Jobs

"Nothing strengthens authority so much as silence." Leonardo da Vinci

  

Year-End Poetry News and Christmas Poems

XmasgiftbookThis is my last week of posts for the year. It will be Christmas parties here on out for me! Here is a final list of poetry news from the Fall and Winter months.

Poetry Christmas Gifts!

It's easy to poetry this year for Christmas gifts because there are quite a few "best of" lists available.

The winner: Robin Coste Lewis, Voyage of the Sable Venus (Alfred A. Knopf)
The Finalists:
Ross Gay, Catalog of Unabashed Gratitude (University of Pittsburgh Press) Interview
Terrance Hayes
, How to Be Drawn (Penguin/Penguin Random House)
Ada Limón, Bright Dead Things (Milkweed Editions) Interview
Patrick Phillips
, Elegy for a Broken Machine (Alfred A. Knopf) Interview

Holiday Poems

And if you'd like to hand out free poems of holiday cheer, here are some good resources:

Christmas Poems

Hanukkah Poems

Poetry News

DispenserPublishing

2015 Digital Publishing Trends

Short story dispensers 

Living Poets

Billy Bragg: 'I got this crazy idea I was a poet' (The Guardian)

This Feminist Tumblr Star Will Change How You Think About Poetry (Vocativ)

Poet Reviews

John Updike the poet? (NBC)

Legends

Millennial Emily: Reimagining a poetry icon (Martha’s Vineyard Times)

Poet Carl Sandburg's Old House Being Renovated For A New Era (DNA Info Chicago)

Famed Poet Edna St. Vincent Millay’s Birthplace Endangered (The Free Press-Maine)

PlathRemembering Sylvia Plath (New York Daily News)

In honor of Sylvia Plath’s birthday, listen to her read a poem about the depressing side of birthdays (The Boston Globe)

Political Poetry

A poet and a police chief on the language of race (Minnesota Public Radio)

In 'Bastards Of The Reagan Era' Reginald Dwayne Bettes Says His Generation Was 'Just Lost' (NPR Books)

Authors urge China to release Nobel prize winner on seventh anniversary of his arrest (The Guardian)

Outrage over Saudi death sentence for poet on blasphemy charges (CNN)

   

Poets of Influence: a LinkedIn Survey

SonnyOver the last few weeks, one of the LinkedIn poetry groups has been discussing "which poet has had the most influence on you." After the first 23 days, 128 people had responded and most couldn’t keep it to just one poet who inspired them.

When I noticed that the majority of the influences were dead, (and many long dead at that), I decided to categorize all the responses. Here’s what I found:

  • 128 people responded in 23 days (the poll is still ongoing but I had to cut it off somewhere).
  • 201 dead poets were elected as influences.
  • 50 poets were living or had died only within the last year.
  • 3 people admitted they didn’t even read poetry.
  • 4 people (including myself) elected songwriters. The first person elected Alicia Keys and was roundly criticized for it. Not seeing this censure in time , I came along and made a case for Joni Mitchell (three of her early albums taught my appreciation of similes) and Sting (he taught me extended metaphors on his Dream of the Blue Turtles album, although "King of Pain" has some awesome similes, too), and one person later voted for Bob Dylan.
  • 4 people elected children’s poets: two elected Dr. Suess, one elected A.A. Milne and 1 elected Shel Silverstein. To be honest, I should have mentioned Dr. Seuss and Shel Silverstein, too. I was indeed influenced by the meter and word-inventions of Dr. Seuss and Silverstein’s “A Boy Named Sue” which I pilfered from my father’s Johnny Cash collection. The song made an indelibly subconscious impression on me for many years and my appreciation for internal rhyme and alliteration. 

If I’m being totally honest, I’d have to list Sonny Bono's influence in Cher songs as well. Thousands of listening hours later, some of that shit had to have seeped in!

  

Poetry in Unlikely Places

ScI started taking the Emily Dickinson Harvard online course a few weeks ago. While flipping through my Dickinson anthology, Final Harvest (it wasn’t), I came across a poem I had marked in college as having been in the movie Sophie’s Choice. Remember the scene where Meryl Streep goes into the big, intimidating library looking for Dickinson’s poems and mispronounces her name and then faints?

At least that’s how I remember it from the time I rented the cassette from Movies To Go. Later, she quotes this poem:

 “Ample make this Bed–
Make this Bed with Awe–
In it wait til Judgment break
Excellent and Fair.

Be it Mattress straight–
Be its Pillow round–
Let no Sunrise’ yellow noise
Interrupt this Ground—"

(1891)

Monsieur Big Bang and I joined our local food co/op this year. How happy was I to find a poem in the September newsletter? Very! It was a piece by a well-known ABQ poet, Hakim Bellamy. The newsletter is doing a series of his poems in partnership with the Santa Fe Art Institute around food justice, food security, food deserts (like local reservations and barrios).  Find out more at: http://sfai.org/food-justice/  and http://sfai.org/residencies/food-justice-residents/.

Here are two excerpts:

“Back when medicine men
and medicine women
could not save someone’s life
without seeing how they live.”

and

“…there is no time for hunting and gathering
between Bob’s Burgers and bus tops."

You can read the full poem on page 4 of the newsletter’s online version: http://issuu.com/lamontanitacoop/docs/september_2015_cc

Television!

Sometimes it’s good to look at what your competition is doing. If you don’t think TV is really your competition, (you’re so over it), listen to what this literary-lover has to say about TV today in this article form The New York Times.

Some poets I know love to keep insisting TV is the eternal boob tube. And two minutes later they lament about poetry's low readership, never noticing how out of touch they come across. Television: has so much changed or have people finally figured it out? You’re not competing with BAD television, your competing with GOOD television!

   

Rejection: #PickingUpThePiecesSaturday

SaddogI’ve been a sad dog lately.

I received a big rejection the evening starting off Labor Day weekend. At least the rejecting press gave me two free poetry Acebooks just for playing.  

But this was a big one. I spent 10 years working on a project with a primary publisher in mind. In the past 10 years, granted, the publisher has changed. But I felt I had to give it the old college try.

So it was a #PickingUpThePiecesSaturday for me, listening to ABBA’s “The Winner Takes It All” on iPod repeat and crying into my hard cider (ACE brand is my personal favorite).

   

What Poets Can Learn From Marketers & Their Attitudes About Empathy

EmpathyWe’ve been talking about how mindfulness and meditation affects the physical makeup of your brain’s gray matter and how ability to empathize is affected.

Poets may not consciously realize how empathy is working or not working when they write poems but even a decision to be emphatic or the ability to do it will affect the content and the tone of the poems you write and how you critique every other poem you encounter, the content of that poem and your attitude toward the poet who wrote it.

So at a foundational level, empathy will affect what you write and how you read because it fundamentally affects how you conceptualize the world.

From a brazenly marketability viewpoint, empathy is one of the big buzzwords these days. Similar to writing a poem, your ability to empathize affects the very foundation of any product you design. Without customer empathy, you can’t understand customer needs. Marketing guru Seth Godin defines what empathy is in this blog post:

Empathy doesn't involve feeling sorry for someone. It is our honest answer to the question, "why did they do what they did?"

The useful answer is rarely, "because they're stupid." Or even, "because they're evil." In fact, most of the time, people with similar information, similar beliefs and similar apparent choices will choose similar actions. So if you want to know why someone does what they do, start with what they know, what they believe and where they came from.

Dismissing actions we don't admire merely because we don't care enough to have empathy is rarely going to help us make the change we seek. It doesn't help us understand, and it creates a gulf that drives us apart.

He also talks about flipping the rules here: http://sethgodin.typepad.com/seths_blog/2015/08/the-permanent-rules.html

In this PDF on Design Thinking:

Empathy is the centerpiece of a human-centered design process.  The Empathize mode is  the work you do to understand people, within the context of your design challenge.  It is your effort to understand the way they do things and why, their physical and emotional needs, how they think about world, and what is meaningful to them….WHY empathize? As a design thinker, the problems you are trying to solve are rarely your own—they are those of  a particular group of people; in order to design for them, you must gain empathy for who they are and what is important to them.

Honestly, most of us have fallen somewhat short of empathy as critics. We’re too self-focused. But as a customer we usually get it immediately. We think, “You better understand me or I won’t buy your device, soap or service.”

But what about books and poems? Why is it taboo to have empathy for a customer as a reader? This is not to say you should write poems like a marketer would, although you’re free to try that. (Big secret: marketers have yet to understand how to do this themselves.) But it's the practice of human empathy that is the issue here.

Because marketers are under such pressure to sell, (and because they can be psychologically ruthless about it), marketers and product designers are usually ahead of the rest of us on understanding human experience. It behooves us all to listen to what they are saying. Don’t be that guy who misses the message for the messenger.

The PDF above also shows how workshopping is similar to product testing:

How to test: show don’t tell.  Put your prototype in the user’s hands – or your user within an experience.  And don’t explain everything (yet).  Let your tester interpret the prototype.  Watch how they  use (and misuse!) what you have given them, and how they handle and interact with it; then listen to what they say about it, and the questions they have.

I also follow Marketoonist. He has a good toon from 2013 on idea generation and submission issues for cartoonists. His commentary works as tips for writers as well: https://marketoonist.com/2013/01/brainstorming-ideas.html

  

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