I follow a marketing newsletter which last year alerted me to this gem of an article from Ad Age, “There Was No Golden Age of Advertising, So Quit Pining for It, If You Haven't Seen Any Good Work Lately, Then You Don't Know What It Looks Like”
Wow punks! The title says it all. Do we even need to read an piece after this? Well, okay….it has good stuff, too. And remember, this all applies to the state of poetry, too.
Ken Wheaton says,
“Remember back in the day when everything was better? The air was clean and a golden light shone on everything, including advertising. Especially advertising. Every once in a while, we'll get a letter at Ad Age or, more likely, a web comment on one of our stories, bemoaning the passage of the golden age of advertising, when Creative Giants roamed the offices, brilliant ad copy trailing in their wakes. Their worst ideas were better than anything these young punks are putting out today, what with their bits and bytes and snap-tweets and Huluzons and what have you. Why don't you all just get off my lawn?!? Wait. I got carried away. The fact is, there was no golden age. It didn't happen in learning, religion, world peace or advertising…. So instead of hunting for a past golden age, do your best to make future generations think this was their golden age."
Here's another quote for thought:
"Yesterday's the past, tomorrow's the future, but today is a gift. That's why it's called the present." – Bil Keane
Ah, the golden years.
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